Kristin Alexander

I use the power of words to help brands like Avalara, Amazon Web Services (AWS) and Palo Alto Networks share, sell and soar. Applying years of experience in marketing, strategic communications and journalism, I write engaging, on-point content that delivers results.

kristinalexander.com

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Welcome to my portfolio! Let me show you around.

You'll find selected tech and wine writing samples on my home page. To dig further, select from any of the listed topics or content types. Thanks for looking!

Avalara, Inc. •

The risks and challenges of navigating regulated business licenses

Convenience store operators cater to customers with many needs, including travelers filling up their gas tanks, hopeful lottery winners, and neighborhood residents with midnight munchies. Ensuring everyone gets what they came for is more complicated than stocking shelves with a bit of everything. Selling a variety of products, especially heavily regulated ones like alcohol and tobacco, makes business license management complex.
Palo Alto Networks •

American Food & Vending scales quickly with Prisma SASE

For American Food & Vending, providing excellent—and secure—customer experiences is of paramount importance. Some of its customers are in the defense space and expect American Food & Vending to have security measures in place that are as rigid as their industry’s. The company turned to Palo Alto Networks to help it better manage and protect its network, customers, and employees while supporting ambitious growth plans.
Palo Alto Networks •

Airline soars by moving network security to the cloud

A large global commercial airline sought to differentiate itself from competitors by establishing a singular track record of on-time flights and providing exceptional customer service. The airline realized it needed to digitally transform to achieve its goals. It aimed to upgrade its network security infrastructure and migrate additional mission-critical applications from on-premises to the cloud, primarily with Amazon Web Services (AWS).
Palo Alto Networks •

Protecting patients during the pandemic by securing the Internet of Medical Things

From nuclear medicine imaging cameras to MRI machines, infusion pumps, and ultrasounds, healthcare providers rely on a myriad of connected medical devices to care for patients. A large U.S. public sector healthcare organization saw a critical need to protect millions of Internet of Medical Things (IoMT) and Internet of Things (IoT) devices on its network from cyberattacks. The situation was made more urgent by the COVID-19 pandemic.
Avalara •

Conquering the challenges of California winery property tax compliance

California produces more than 80% of U.S. wine and is home to some of the largest wineries in the country. Tax compliance can be complicated when your business involves managing multiple vineyards, operating specialized equipment, and even moving grape bins with forklifts. In addition to complying with beverage alcohol tax laws regulating shipping and selling wine, California wineries must also consider managing property tax compliance.
American Red Cross Northwest Region •

Amazon partnership bringing comfort to kids with autism spectrum disorder

Staying in an emergency shelter can be overwhelming for anyone. Having just escaped a hurricane, wildfire, flood or other disaster, emotions are high. No matter how well they are run, shelters can be crowded, loud, and lacking the familiar comforts of home. For children with autism spectrum disorder prone to overstimulation, those conditions can be particularly stressful. However, a philanthropic partnership between Amazon and the Red Cross is helping kids feel safe.