Kristin Alexander

I use the power of words to help brands like Avalara, Amazon Web Services (AWS) and Palo Alto Networks share, sell and soar. Applying years of experience in marketing, strategic communications and journalism, I write engaging, on-point content that delivers results.

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Technology

Avalara •

Personal property tax can be more mind-boggling in these states

Great literature is full of head-scratchers. Some questions are tough to answer: the Sphinx’s riddle in Oedipus Rex, the lead casket that contains Portia’s picture in The Merchant of Venice, Gollum’s brainteasers in The Hobbit. Property tax compliance can be just as puzzling, and getting it right in some states can be more complex than in others. This blog post sheds light on what makes personal property tax compliance in certain states particularly tricky.
Avalara •

Property tax and licensing compliance for mergers and acquisitions

According to Gartner, in 2024, the success of enterprises entering into mergers and acquisitions (M&A) depends partly on their ability to navigate “an increasingly complex regulatory environment.” While Gartner points to anti-competition and national security as significant concerns and subjects of scrutiny, companies must also consider how M&A activity can make property tax compliance and licensing more complex.
Avalara, Inc. •

2024 communications tax changes - Avalara

The communications industry and technology are intrinsically entwined. Both are constantly changing and the sheer volume of communications services and products makes it tough to keep track of what innovations are subject to communications tax. This is made even harder when states pass new legislation. What’s obvious is that communications services are increasingly playing a bigger role in how we spend our lives and do our jobs.
Avalara •

Conquering the challenges of California winery property tax compliance

California produces more than 80% of U.S. wine and is home to some of the largest wineries in the country. Tax compliance can be complicated when your business involves managing multiple vineyards, operating specialized equipment, and even moving grape bins with forklifts. In addition to complying with beverage alcohol tax laws regulating shipping and selling wine, California wineries must also consider managing property tax compliance.
Palo Alto Networks •

Airline soars by moving network security to the cloud

A large global commercial airline sought to differentiate itself from competitors by establishing a singular track record of on-time flights and providing exceptional customer service. The airline realized it needed to digitally transform to achieve its goals. It aimed to upgrade its network security infrastructure and migrate additional mission-critical applications from on-premises to the cloud, primarily with Amazon Web Services (AWS).
Avalara •

Sales and use tax audits: How to prepare your business

Expanding into new markets, adding new sales channels, and launching new products are great for growing revenue but these activities can affect sales and use tax obligations. It’s important for companies to consider how changes to their business may impact their audit risk. Certain factors make a business more likely to be audited. Companies may be on the hook for paying taxes owed, plus penalties, should an audit not go in their favor.
Avalara •

What wineries need to know about product registrations

Whether your wine label is classy or clever matters more to your buyers than it does to authorities who deem your cabernet or chardonnay fit for sale. But your wine label is more than a marketing tool. You can’t sell beverage alcohol without first obtaining all required federal and state alcohol product registrations. And to successfully register your product, your label must be approved by the appropriate federal and state authorities.
Palo Alto Networks •

Protecting patients during the pandemic by securing the Internet of Medical Things

From nuclear medicine imaging cameras to MRI machines, infusion pumps, and ultrasounds, healthcare providers rely on a myriad of connected medical devices to care for patients. A large U.S. public sector healthcare organization saw a critical need to protect millions of Internet of Medical Things (IoMT) and Internet of Things (IoT) devices on its network from cyberattacks. The situation was made more urgent by the COVID-19 pandemic.
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