The nose knows: Why do people swirl and sniff their wine? (You should too!)
If you’ve ever seen someone with their nose buried so far in a glass of wine that it appears they’re trying to snort it, you might dismiss the action as a pompous gesture. Especially if they then start prattling about the aromas of wet dirt, leather and raw meat. Wine is a multi-sensory experience and if you don’t sniff before you sip, you may miss out. That’s because what we describe as flavor is made up of about 75 percent smell and 25 percent taste.