Kristin Alexander

I use the power of words to help brands like Avalara and AWS share, sell, and soar. Applying years of experience in marketing, strategic communications, and journalism, I write engaging, on-point content that delivers results.

kristinalexander.com

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Welcome to my portfolio! Let me show you around.

You'll find selected tech and wine writing samples on my home page. To dig further, select from any of the listed topics or content types. Thanks for looking!

Government Technology •

Modernizing for Efficiency: A Smarter Approach to Government IT

GOVERNMENT TECHNOLOGY PAPER SPONSORED BY CDW GOVERNMENT AND AWS. As governments modernize, IT teams are rethinking how to make their systems more efficient — from the code they write to the infrastructure and networks that support it. In this Q&A, Asim Iqbal, chief technology officer of emerging technologies for CDW Government, shares why code, infrastructure, and edge computing all play a vital role in improving efficiency.
Government Technology •

No Wrong Door: Modernizing Digital Identity for Seamless Government Access

GOVERNMENT TECHNOLOGY PAPER SPONSORED BY OKTA. State and local governments want better, faster and more efficient processes that eliminate agency silos and strengthen cybersecurity across the enterprise. Meanwhile, constituents want easy access to government services and a seamless, satisfying user experience. But many governments rely on decades-old login infrastructure that can’t address those needs.
Avalara •

Reinventing Finance and Tax: Leaders see AI and e-invoicing as agents of change

Finance and tax teams are embracing a new era: one where artificial intelligence and automation are not just tools for improving efficiency but serious powerhouses in ensuring compliance across an increasingly complex regulatory landscape. Today’s businesses face growing pressure to comply with global e-invoicing and live reporting mandates. These challenges are added to an already overflowing plate of international and domestic tax compliance obligations.
Government Technology •

Understanding Cyber Risks in the AI Era

GOVERNMENT TECHNOLOGY PAPER SPONSORED BY SOPHOS. Artificial intelligence is changing the game for government cybersecurity. Gone are the days when security teams could weed out phishing emails based on simple indicators like misspellings or awkward syntax. Today’s cybercriminals are weaponizing AI to evade detection and launch more sophisticated attacks. AI is also reshaping the cybersecurity landscape for IT teams working to protect networks and secure sensitive data.
Avalara •

Cross-border ecommerce trends: How global businesses are adapting to growth, regulation, and risk

Significant growth in global ecommerce is creating new opportunities for businesses worldwide. The chance to enter new markets also presents challenges, especially where logistics and compliance with complex trade regulations are concerned. To understand how businesses are adapting to this shift, Censuswide surveyed 903 executives overseeing global logistics, supply chain, and international trade compliance.
Avalara, Inc. •

The risks and challenges of navigating regulated business licenses

Convenience store operators cater to customers with many needs, including travelers filling up their gas tanks, hopeful lottery winners, and neighborhood residents with midnight munchies. Ensuring everyone gets what they came for is more complicated than stocking shelves with a bit of everything. Selling a variety of products, especially heavily regulated ones like alcohol and tobacco, makes business license management complex.
Palo Alto Networks •

American Food & Vending scales quickly with Prisma SASE

For American Food & Vending, providing excellent—and secure—customer experiences is of paramount importance. Some of its customers are in the defense space and expect American Food & Vending to have security measures in place that are as rigid as their industry’s. The company turned to Palo Alto Networks to help it better manage and protect its network, customers, and employees while supporting ambitious growth plans.
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